Senior Executive / Assistant Manager, Data Analyst - Digital Marketing
Manage, optimize, and scale paid media campaigns with digital agencies and project marketing team for a diverse range of initiatives – lead generation, impression, traffic to microsite etc.
Optimization strategies and campaign performance to meet and exceed volume and ROI targets.
Launch campaigns and provide meticulous reporting and optimization recommendations.
Structure, implement and test landing pages, messaging/offers, and audiences in coordination with data analytics and creative/project marketing teams.
Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements. Disseminate learnings on a regular basis across the project marketing team.
Minimum 3 years working experience in digital marketing/e-commerce related job.
Familiar with Google Analytics, Facebook for Business, Facebook Ads Dashboard and other related tools.
Comprehensive understanding of each element of paid media (bid management, keyword targeting, audience targeting, optimization, copy writing, landing page, etc.)
Experience in planning and buying media in social channels (e.g. Facebook, Twitter, Pinterest, Snapchat, etc.
Strong analytical skill set, capable of analyzing and reacting to digital performance data
Good communication and presentation skills, combined with the ability to collaborate across functions.
Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media.
Big picture thinker who does not hesitate to dive into details.
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Ways to donate
Cheque - Payable to Mah Sing Foundation. Write your name (as per IC) and contact number behind every cheque sent.
Direct bank-in / internet banking - This includes cheques, cash deposit machines, ATM transfer, counter or online banking.
Mah Sing Foundation
5143 6540 3238
Important note: Upon every transaction, kindly email the bank-in slip with your name and contact number. If we do not receive your transaction slip, we will not know that you have made a contribution and will have to designate the transaction as an anonymous donation.
Disclaimer: All cash donations to MAH SING
FOUNDATION are tax-exempt under sub-section 44 (6), Income Tax ACT 1967.
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